When it comes to On-Page SEO techniques or On-Ppage SEO tutorials you must have heard a lot about Meta tags, keywords, headings. No doubt these are some crucial factor used by search engines to determine your rank in the search result.
In this latest SEO techniques, I have mentioned some brilliant on-page optimization techniques in SEO which will help you to rank your post at top of search results. These are the same techniques that every famous blogger used to rank in Google for keywords.
Before diving into these search engine optimization techniques let’s talk about on-page SEO first.
What is On-page SEO and Why it is so important?
In today’s online landscape the content of your website and how that content is structured plays a major role in ranking of your website on Google.
Optimization of your website structure and content for search engines is what we call on-page SEO which is also sometimes referred to as on-site SEO.
Today you’re going to learn some on-page SEO techniques for 2018 that you should use to optimize every page of your website.
So now I’ll share with you the essential on-page optimization factors you should keep in mind while optimizing your blog posts.
Meta tags are HTML tags that describe site content the Meta tags don’t appear on the page itself, but only in the page’s code, it’s only readable to search engines.
Any time you do a Google search for any keyword or phrase, you see a result page, There are few different meta tags out there on that search result listing.
The first in blue is a title, The second is description and the third one is a meta keywords tag.
You must add those meta keywords to your every page for your website on-page optimization.
The title defines what your blog is about to, Whenever s user looks into the search engines result page it first goes to your title and if you have relevant title to users search query it means you got the lead.
You should try to Make it short Roughly about six, seven words are fine for your title tag.
Always Include your target keyword in your title tag.
Focus on making it engaging, so that people want to click through.
<title> on-page seo techniques for 2018 </title>
The meta description conveys what users will find on your blog page. it helps you and the searcher to visit your site easily, Meta description can bring & convince the searcher to click on your website and get the details they are looking for.
You should add a unique and relevant description about your blog
your meta description should be of roughly, 120 to 140 characters because Sometimes, it will get cut off in the search result listing
Consider integrating some of those targeted phrases and words to it.
If you use a WordPress blog, an easy way to do this is through the Yoast SEO plugin.
It gives you a box where you can easily type in a custom title tag and a meta description for each page.
HEADING TAGS/ H TAGS
The “Heading tags” of a website wraps under H1 it’s usually represents heading of your website or blog.
There are about 6 headings tags from H1 to H6 but the H1 is considered as most important and effective heading tag.
While writing a blog always try to never have more than one h1 tag on any page.
You should include your targeted keyword in the H1 tag which gives more weight to your targeted keyword in your blog.
Include your sub keywords which are subcategory of your targeted keyword into H2 tags and so on.
According to Google website ranking factor study, short URLs tend to rank better than long URL and you know what it’s super easy to use short URLs on your site.
After getting done a perfect short URL next step is to include your target keyword in your URL one more time, when you’re creating your URLs just make sure to include your target keyword in it helps Google to understand better about your target keyword.
LSI keywords or latent semantic indexing is a mathematical model that is used by Google to find common and related words within a page.
It’s a model to figure out what particular topics and keywords occur together so that they can understand what something is talking about.
Sprinkle those LSI keywords in your blog.
You can find LSI keywords related to your content from here
You might have known that Google has publicly confirmed that they use your site’s loading speed as a ranking factor, However, fast loading website is not only the factor to rank first in the search result but it penalizes the slow loading website which demotes ranking in search result
Google’s number one job is to give their users the best result for a given search and everyone and I mean everyone hates slow loading website loading the page.
You can use Google Page Speed insight to know about your website speed on different platforms
Google Page Speed insights simply analyze the code of your page to get a more accurate feel for how your site loads to real-life users
When you choose a short keyword or phare for your blog, do you know it is very difficult to rank those short tail keyword in google because for the short keywords the competition is extremely high
and with long tail keywords, the competition is obviously not so high which generates possibilities that it will rank quickly in the google result.
Here’s exactly how to execute these on-page SEO techniques.
First, type a keyword into Google.
Next, scroll to the bottom of the search results
until you hit the searches related to section.
This section is where Google shows you keywords
that is similar to the one you just searched for.
And because these terms come straight from Google,
they can make great long tail keywords for you to target.
According to Google ranking factor, longer content tends to outrank as compare to shorter content because when you write long in-depth content you naturally include more LSI keywords which we talked about earlier in this post.
A shocking statistic is that an article in the first place in search result has an average content word length of 1890 words. So you need to increase your content.
Google may have an internal preference for longer content remember Google wants to show their user the best result for a given keyword and if your page provides someone with a comprehensive answer to what that person is looking for Google will want to rank you high up on the first page
Use of images in your blog post is the best way to describe your content, but do you know the search engines not only crawl the text on your webpage, they also crawl your image file names.
According to google webmaster guidelines, each image on your blog post should have alt tags and it is very effective for the purpose of image optimization, you can add your targeted keyword into these alt tags, this on-page SEO optimization helps Google to understand better about your page.
An internal link is simply a link that takes the user or reader to another article on your website. Internal linking is quite important when it comes to on-page SEO techniques for 2018.
It is quite important in order to keep engaging your user into the website let take an example to understand it better.
Lets suppose you have a blog post which is ranking top in the google search result and another side there is a blog post which is not that much good in term of ranking, if you link you post to the high ranked page it will automatically drive traffic to the low ranked post and this way you can gain ranking for that page.
An external link is simply a link that takes the user or reader to another article outside your website
External links are important is because it helps to realize the search engine that your website isn’t like a dead end it’s not trying to hog up all the traffic, your website is playing well with others in other words it shows that not only I’m giving you solid information but I’m also going to connect my readers to another authority site like Ruce Directory.
While linking out to external websites, always try to link to trusted websites with high domain authority and page authority. this will help you rank higher in Google.
These are the on-page SEO techniques you need to rank on the first page, hope you liked the post.
Things to focus on :
Use your targeted keyword in the title, description, and heading
Sprinkle the LSI keywords
Always try to target Long tail keyword
Keep an eye on website health primarily the page speed.
Always prepare an SEO report.
Things not to follow.
Don’t use keyword repeatedly in the post
Don’t repeat H1 tag on the same page
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